Specialty Bakery now CraftMark Bakery, L.L.C.
INDIANAPOLIS — Specialty Bakery, Indianapolis, has changed its name to CraftMark Bakery, L.L.C., effective July 1.
"Our new name is a culmination of multiple factors, the most important being the desire to create a company name that symbolizes how we do baking and differentiates us from the rest of the commercial bakery marketplace," said Ahmad Hamade, chief executive officer. "As an organization, we press toward continuous improvement and innova
tion. We believe the CraftMark Bakery name better reflects our vision. 'Craft' means being skillful and having excellence in workmanship. 'Mark' is a symbol, an indication that sets a standard." The company plans to add a fourth production line in its 225,000-square-foot bakery in the near future.
Launched as a ground-up project in 2013 by innovators from the commercial baking industry, CraftMark Bakery, L.L.C. is a supplier of frozen bakery products to the food service and in-store bakery industries. The company has the ability to supply a wide array of frozen bakery products, including bread dough, cookie dough and baked, ready-to-eat flatbread. CraftMark's customers include some of the largest restaurant chains in North America.
ABOUT CIC PARTNERS
CIC Partners is a middle-market private equity firm that invests in growth-oriented companies primarily in the food, restaurant, and energy industries. CIC manages the personal capital of its investment team, operating partners and strategic investors and seeks to partner with owner-operators, founders and management teams. CIC looks for opportunities where it can leverage the collective experience of its investment team and its operating partners, who are successful CEOs and entrepreneurs, to guide, support and add value to portfolio companies. Based in Dallas, Texas, the firm has been generating wealth in private-equity investing for its investors and management teams for over 25 years. For additional information, please visit www.cicpartners.com.
ABOUT CRAFTMARK BAKERY
Founded in 2013 and headquartered in Indianapolis, Indiana, Craftmark Bakery is a leading supplier of frozen bakery products to foodservice and in-store bakery (ISB) customers. Craftmark Bakery's state-of-the-art facility has the ability to supply a wide array of frozen bakery products, including bread dough, cookies and flatbread. The management team at Craftmark Bakery, led by Ahmad Hamade, CEO, and Jim Zakian, EVP Supply Chain, has over 50 years of experience in the bakery industry at organizations such as Otis Spunkmeyer, Vie de France and J&J Snack Foods.