Hungry for expansion: Tiff's Treats grows in existing markets, reaches into new ones

Tiff's Treats, the Austin-based warm-cookie delivery company with a big appetite for expansion, has signed a lease in to open its fifth San Antonio location next year.

Founded by Tiffany Chen and Leon Chen in 1999, Tiff's Treats has 34 locations in Texas and Georgia, and will soon open its first store in the Nashville area. The company has raised $25 million over the past few years — including an $11 million round closed in November and led by Dallas-based CIC Partners LP.

Its next location in San Antonio will be at 8110 W. Loop 1604 N., in a strip mall next to a Starbucks.

Tiff's Treats first expanded out of state in 2016 with locations in the Atlanta metro. It has added more than a dozen stores in the past year, including its first outpost in College Station.

It's tackling Tennessee next, opening later this year inside a 1,535-square-foot space on the ground floor of a luxury apartment complex, according to The Tennessean.

More About Tiff's Treats
Tiff's Treats created the warm cookie delivery concept. Tiff's Treats makes and delivers classic, baked-to-order cookies and brownies straight from the oven to the home or office, WARM, in about an hour. Founded in 1999, what started as two friends baking cookies at University of Texas at Austin to help fellow students get through exams has now grown to 24 stores in Texas and Georgia, baking more than 50 million cookies since its inception. And the company is consistently focused on giving back: with grand opening fundraisers that fill needs for charities (and hungry bellies for Tiff's fans!), Tiff's Treats has donated more than $100,000 to worthy causes. Tiff's Treats operates stores in the Atlanta, Austin, Dallas/Fort Worth, Houston, and San Antonio. The company was founded by Tiffany and Leon Chen, UT alumni from Richardson, TX. For more information, please visit

About CIC Partners
CIC Partners is a middle-market private equity firm that invests in growth-oriented companies primarily in the food, restaurant, and energy industries. CIC manages the personal capital of its investment team, operating partners and strategic investors and seeks to partner with owner-operators, founders and management teams. CIC looks for opportunities where it can leverage the collective experience of its investment team and its operating partners, who are successful CEOs and entrepreneurs, to guide, support and add value to portfolio companies. Based in Dallas, Texas, the firm has been generating wealth in private-equity investing for its investors and management teams for over 25 years. For additional information, please visit

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